Randy Peters Minecraft advertisements

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The Randy Peters Minecraft advertisements are a series of humorous sketch videos, made to promote various miscellaneous Minecraft collaborations. They were created as a joint venture between Mojang Studios, Swim Club[1], and Kurppa Hosk Communications.

Videos

LOSE THE SPOON

Main article: Go-Gurt

Summary

A parody of infomercials, the video begins with black and white footage of Cool Cat typing on a keyboard, asking if the viewer "still eats your yogurt like this?" before showing a bowl of yogurt being spilled over the keys. A studio audience announces that it is time to "lose the spoon," as they cheer and one person fist pumps, seguing into the introduction of Randy Peters. "The Most Enthusiastic Guy We Could Find," Randy walks on stage by jumping and cheering as opposed to walking, and excitedly unveils Minecraft collaborating with the company Sodiaal.

Announcing that Go-Gurt "makes spoons a thing of the past," Randy begins to list various benefits of switching to the practice and credits Mojang Studios and the Go-Gurt brand for the collaboration. Taking a sip of a Go-Gurt himself, specifically the vanilla quartz variety, the editor clarifies that there is no literal quartz in the product. Randy then approaches Cool Cat, who is eating yogurt on a skateboard, who he and the audience encourage to lose the spoon as well. In an instant, the spoon is replaced with a Go-Gurt, and the yogurt vanishing without explanation. Randy says that Cool Cat is now "ready to shred that gnar" while the editor clarifies that the character is portrayed by a stunt double and to not imitate their behavior.

Announcing that the Go-Gurt is now available in stores, Randy once again encourages the viewer to "lose the spoon" and "find your favorite, now!" As the audience cheers, Randy says he will be promoting The Crafter's Kitchen "up next." He never does, as the video ends.

Entities

Transcript

Credits

CANT.STOP.BRUSHING

Summary

A black and white child screams, as narration of Randy Peters asks if parents are having difficulty getting their kids to brush their teeth. Randy proceeds to elaborate, asking if they are hurling insults and/or slang at their parents, promoting the Minecraft toothbrush as a solution to this problem. Now credited as "being paid to say things," Randy rushes onto the stage, and promises great news, in the form of the toothbrush. Amazing the audience, Randy boasts that it "turns bedtime, into funtime!"

Explaining it as "science," Randy makes up a fantastical nonscientific method for powering the toothbrush, which the editor has to specify is hyperbolic. To back up these proven to be false claims, Randy brings over a caller, Mary McCorstin, and promptly shuts down her concerns that "the brushing never stops." Randy claims everyone is going wild over the toothbrush venture, and promises "more," referring to a vibration function and several bullet points. Urging the viewer to "not miss the boat on this one," as they are reportedly in very high demand, Randy suggests buying the product being promoted. While the audience cheers, the disclaimer editor gives their personal opinion on the claims made in the video, before explaining a long and complex story involving their mother.

As the editor elaborates on the story, blaming a character named Derrick, an awkward silence fills the room as the audience seemingly doesn't expect the video to continue as it does. The video then abruptly ends as many people stare confused and make forced smiles.

Entities

Transcript

Credits

CROCHET ALL DAY

Main article: The Woobles

Summary

Unlike the others, this video opens in media res, on an informal interview with a biker named Wayne Wheeler. He is in the process of crying, having apparently told a somber story to Randy Peters before an ad break. Wishing to cheer him up, Randy unveils the Minecraft Woobles collaboration, revealing himself to be a "doctor of yarn." Cool Cat arrives, removing a basket of fruit with the crochet kits, receiving an ovation from the audience. Explaining what the Woobles is, Randy assures the viewer that anyone can make one.

To Wayne's delight, he is not only getting one set of Minecraft Woobles, but every set released up to that point. The audience cheers again, as Randy proceeds to reveal that he had placed Woobles kits underneath their seats. Declaring that "we all become Wooblers today!," the audience begins to come at odds over the gift. Randy instigates the conflict by jumping onto his seat and chanting "CROCHET ALL DAY" as Wayne joins him, before people begin chanting as well and several start to fight. The editor chimes in to stress this is not a real fight.

Entities

Transcript

PEZ THE MIC

Main article: PEZ

Summary

The video opens in media res, with Randy explaining that "the fork goes in the right hand," and promising to explain where the knife goes after a sponsor break, sponsored by PEZ. As the audience cheers, the scene transitions to Cool Cat using a turntable, as Randy Peters begins a rap number and an audience member stares on baffled. The song is about the Minecraft collaboration with PEZ, introducing each individual PEZ dispenser. He begins with Steve, then Alex, a creeper, and a "friendly face," a pig. As Cool Cat begins a solo, the editor writes a lengthy citation emphasizing that eating PEZ does not enhance the consumer's ability to rap and does another monologue about his father, a fantasy novel he was developing, and Derrick.

As the editor rambles, Randy and an audience member do extensive dance choreography together, culminating in several filters. Once the rambling concludes, Randy begins to list off "PEZ-ential info," and then tells the viewer to get them "at home, online, or at the mall!" A final bit of information is given: an exclusive enderman PEZ dispenser is in a gift box.

Entities

Transcript

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History

March 11, 2024LOSE THE SPOON is released.
March 25, 2024CANT.STOP.BRUSHING is released.
July 12, 2024CROCHET ALL DAY is released.
October 6, 2024PEZ THE MIC is released.

Trivia

  • The creeper head that Cool Cat wears is a popular piece of existing merchandise, beginning production very early into the franchise history.
  • The series was created in part due to a large budget being allocated for a promotion of Go-Gurt, as well as "targeting the household buying power (millennials/gen X) and their fond memories of terrible '00s infomercials".[2]
  • The scene in CROCHET ALL DAY where Randy gives everyone in attendance the Woobles is a reference to the September 13th, 2004 episode of The Oprah Winfrey Show, where everyone in attendance was given a car.[3][4]
  • The first two episodes were created to be a duology, with the remaining videos being made in response to their popularity.[5]

Gallery

Official artwork

  • Promotional poster for CANT.STOP.BRUSHING.
    Promotional poster for CANT.STOP.BRUSHING.

Promotional media

  • Promotional image of Mary McCorstin.
    Promotional image of Mary McCorstin.
  • Clip of the editor's long rant at the end of CANT.STOP.BRUSHING.
  • Promotional image of Randy making a face.
    Promotional image of Randy making a face.
  • Closeup of a woman in the audience.
    Closeup of a woman in the audience.
  • Clip of the girl calling her mother cringe.
  • Cool Cat holding onto a tooth brush.
    Cool Cat holding onto a tooth brush.
  • Randy revealing the tooth brush with Cool Cat's help.
    Randy revealing the tooth brush with Cool Cat's help.
  • Clip of Wayne's reaction to getting a The Woobles kit.
  • The "You Get a Kit" sequence in Crotchet All Day.
  • Promotional still of Randy in Crotchet All Day.
    Promotional still of Randy in Crotchet All Day.
  • Promotional clip of the opening to Crotchet All Day.
  • Promotional clip of Randy dancing while Editor testifies.
  • Promotional clip of Randy rapping.
  • Randy shrugging.
    Randy shrugging.
  • The full Minecraft PEZ dispenser collection, as of the video's release.
    The full Minecraft PEZ dispenser collection, as of the video's release.
  • The PEZ sponsorship.
    The PEZ sponsorship.
  • An audience member reacting to Randy's "funky beat."
    An audience member reacting to Randy's "funky beat."
  • Another audience member making a face.
    Another audience member making a face.
  • Randy and an audience member dancing.
    Randy and an audience member dancing.
  • An audience member raising their hand.
    An audience member raising their hand.

Behind the scenes

  • Behind the scenes shot of the computer at the start of Loose the Spoon.
    Behind the scenes shot of the computer at the start of Loose the Spoon.
  • Several takes of the clapping from the audience.
  • The set being constructed.
    The set being constructed.
  • Footage of the computer.
  • Footage of the toothbrush vibrating.

References

  1. ↑ "MINECRAFT – Randy Peters" (Archive) – swim.club.
  2. ↑ "Chad, we've got budget for a Go-Gurt ad. Any ideas?" (Archive) by Chad Oetken – LinkedIn, March 13, 2024.
  3. ↑ "Oprah you get a car" – Blake Uhlenbrock on YouTube, December 4, 2017
  4. ↑ "Oprah's Ultimate Car Giveaway | Oprah's Life Class | Oprah Winfrey Network" – OWN on YouTube, October 15, 2011
  5. ↑ "🆀: Is it possible to make a post about Go-Gurt and a Toothbrush go viral in 2024?

    🅰: Yes. It certainly is."     (Archive) by Chad Oetken – LinkedIn, May 1, 2024.

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