The Togetherness Machine
The Togetherness Machine was a marketing campaign and advertisement to promote the Better Together Update.[1][2][3]
Minecraft: Better Together Update is now live! Togetherness ACTIVATED!

| Type |
Advertisement |
|---|---|
| Date |
September 20, 2017 |
| Length |
1:46 |
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Minecraft: Better Together Update is now live! Togetherness ACTIVATED! (view on YouTube)
Summary
The video starts with a quick preview of the Togetherness Machine. Then, the creator of the machine is introduced by the narrator; Sparks. The narrator explains that the Togetherness Machine can either combine the many different versions of Minecraft into one Minecraft, or destroy the known universe. Sparks turns on the Togetherness Machine, which activates an elaborate set of contraptions, which results in five stop-motion cranes going toward the main floating islands, which represent the different versions of Minecraft. The players on the different floating islands notice this and go toward them. The cranes take small pieces of the islands, which bring all of the players with. Now with the players connected, they are able to play together on different devices.
Entities
Transcript
[MUSIC]
This is Sparks.
Hey Sparks.
[MUSIC]
Sparks built a togetherness machine.
This machine holds the power to fuse many Minecrafts into one
Minecraft or destroy the known universe.
Ready, Sparks?
[MUSIC]
Wow. And the universe didn't explode. So many Minecrafts are fused into one huge Minecraft.
We can all play together on multiplayer servers with
millions of consoles, PCs and mobiles.
Minecraft really is better together
[MUSIC]
Quotes
| “ |
|
„ |
| — Video description |
| “ |
|
„ |
| — Marsh Davies[4] |
References
- ↑ "The Togetherness Machine" – blockworks, 2021.
- ↑ "The Togetherness Machine" – Ads of the World.
- ↑ "Minecraft's In-Game 'Togetherness Machine' Promotes Its Multi-Device Upgrade" by Alexandra Jardine – Ad Age, September 20, 2017.
- ↑ "The Better Together Update is here!" by Marsh Davies – Minecraft.net, September 20, 2017.
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| Online content | |
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| YouTube series | |
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| Interactive | |