Order parameter:
Suppose, for simplicity, that the molecules composing a nematic or cholesteric liquid crystal are rigid and rodlike in shape. Then we can introduce a unit vector v") along the axis of the ith molecule which describes its orientation. This vector should not be confused with the direcior n which gives the average preferred direction of the molecules. Since liquid crystals possess a center of symmetry, the average of v") vanishes. It is thus not possible to introduce a vector order parameter for a liquid crystal analogous to the magnetization in a ferromagnet, and it is necessary to consider higher harmonics or tensor@. A natural order parameter to describe the ordering in a nematic or cholesteric is the second rank tensor:
$S_{\alpha\beta}(r)=\frac{1}{N} \sum_{i} \left(v_\alpha ^{i} v_\beta ^{i} -\frac{1}{3}\delta_{\alpha\beta}\right)$
what is beta and alpha ?
Reference : Physics of liquid crystals ,Michael J. Stephen and Joseph P. Straley*