One can only measure an observable, e.g. position within the accuracy of the measurment appararus. So if you have a continuous set of states, say position of a particle in 1D, the states get transformed into a new set of discrete states, corresponding to intervals, each with size based upon your apparatus's accuracy (smaller intervals for more accurate devices).
Why do I say this? To help you see that even something as often measured as position need not be binary. The discrete states each correspond some finite measurable interval, and there are a finite number of intervals. And each interval may have an equal chance of being measured.
So you see, from the above you can get all sorts of probablities. 1/1,000,000 if your device can measure 1,000,000 subsets of some length. 3/1,000,000 if you pick 3 positions to choose from with the same device over the same interval instead of choosing just 1. Etc, etc.
That's the easy part. Don't look at MWI as there being n new worlds everytime a measurment occurs where n is the number of finite intervals measured from. Rather, picture yourself as better locating yourself and your measurement somewhere on the universal wave function that was already there now that you have the information of your measurment. It's not that a million new branches spawned because of your 1D position measurment, and you are in one of those million now. Instead, due to superposition prior to measurment, the entire universe of all outcomes, including what you will measure, was always there. Upon measurement, you now better know where you are in this universal wave function. At least that is how some like Sean Carroll put it.