Writing Stack Exchange
Writing Stack Exchange

Questions tagged [copywriting]

Writing copy for advertising, marketing, promotional material, etc.

Not to be confused with , which is for marketing your own writing work.

26 questions
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Case study headings

I'm going to be preparing several case studies for my company and I'm pondering what patterns to use for headings—both the case study title and headings within a case study. I'd like the reader to: be motivated to read on get a picture of what the…
Tin Man
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7
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1 answer

Article I wrote has been published under another name - should I raise this with the publisher?

I do part-time copywriting work and over the weekend I wrote a ~1500 word paid article for an online publication. It was a lot of research and toil, I had half a day to do it and I finally submitted the thing at 2am on Sunday. It was a very tricky…
C26
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6
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2 answers

As a freelance writer, should I charge more for inconvenient time worked?

I scripted a TV ad with an agency and they required me to work through the night on the shoot as opposed to during the day as I usually would. Should I charge a premium rate for the inconvenience of the work being at night time? Is it standard…
Warren van Rooyen
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6
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7 answers

Who owns the copy if a copywriter provides copy as a paid service?

I build websites. I've used a copywriter to provide the website copy, the client paid the writer directly. I placed copyright signs on the site for the writer as requested. However, they have now fallen out with the business owner and have asked me…
Dano007
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5
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2 answers

Headline method - How do I write The Economist-style headlines?

I'm an advertising copywriter. When I write headlines, depending on the job, I employ rhyme schemes, puns, idioms, metaphors and quotes. I've been asked to write headlines for a law firm with a style like those of The Economist. If you put The…
Warren van Rooyen
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5
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2 answers

How can one get better at copywriting?

Since copy is such a key part of a startup's website, many business people would like to learn to be good copywriters personally. Such a person would need to be a good persuasive writer, and able to convey information about their product or service…
Kenneth Vogt
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5
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6 answers

What exactly is a copywriter?

I have always been puzzled by this, even when reading endless information about it on the internet. Why exactly is it called that, and what's the purpose? That's like saying, "No, you're not a writer on the topic of cars; you're a car copywriter."…
Buckaroo Twin
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3
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1 answer

Capital letters in copy-written material

I am presuming this is a style question, and that it has a name. I presume there is a place to learn about it, such as 'Elements of Style' however I don't know what it is called, if anything, which is why I am asking. I recently learned of the idea…
Earl West
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3
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4 answers

How does one become lucid in Copywriting?

I am an Advertising Undergrad and wish to become a copywriter. My writing skills are above average but I can't seem to regularly create the same quality of writings everyday. What should I do to consistently write and create good content?
user6731
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1 answer

Are headlines about lists superior in print as they are in web content?

A common tactic for capturing attention is using a headline N something for something For example on Copyblogger some headlines: 10 Sure-Fire Headline Formulas That Work The 5 Things Every (Great) Marketing Story Needs 7 Scientifically-Backed…
Ryan
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2
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3 answers

What's a better to say "made by me" on the bottom of my website?

I'm a designer and I'm preparing my own portfolio website. Right on the bottom, I would like to mention that it is I (or me, just don't bite my head off :p ) who coded the website to highlight the fact that I also write code in addition to design.…
Ayadi Ghait
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2 answers

Improving Ad Script

I am looking for some advice on how to improve a short script that I have for an advertisement/introduction video. I have been revising this for two months now. I have below two different versions. All help is appreciated. Thanks! Version…
Flipper
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How to avoid repetition of phrases and words, and how to ensure work is grammatically sound?

Is it better to save each chapter in a separate word document or all in one document? ^ was my first question. I am 10 chapters into editing the book and I'm finding myself a loss of words to describe certain events and situations. The book is…
kRazzy R
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Should I add new information to a company blog at the beginning or at the end of the article?

I'm writing a company blog and want to update one of our recent posts about our product's feature. Should I add 2-3 paragraphs of update at the beginning or at the end of the post? Great examples are welcome :) P.S. The update is going to be…
Oksi
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What is an envelope line?

We're putting together a physical direct mailer advertising leaflet. I'm embarrassed to ask my colleague who asked me to include this request in addition to my headline.
Warren van Rooyen
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