What are the Best Practices for Developing Content for a Product-Promotion Website?

Question

For products that are already listed in marketplace, what would be the best practice in sourcing content for a blog-style website that reviews, compares, and promotes such listed products with a view to (1) generating more traffic for the products in the marketplace, where they are originally listed (2) helping my website visitors narrow down their choice?

Basically, I will acquire the product and test it - then write a review of my experience.

The main reason for this question is to seek insights - from the perspective of product owners and from the perspective of marketplaces, in terms of the content for my website? I am interested in the best practices.

So far, I have considered two approaches but not sure if either is viable or reasonable, they are:

1. To request some product details (such as images, features) from product owner. Then write content that reviews and promotes the product, based on own experience using it.
2. To completely develop all content used to review and promote the products.

What are your thoughts on the implications of copyright and what are the best practices that comes to mind, for such website?

Thanks.

Answer 1

Not sure that info you seek exists at all, and if so is very subjective.

You would have a lot of competition from BIG sites that review MANY products and already have a base of users as well as good visibility in search engines. Think Consumer Reports, Amazon reviews, and specialty sites that focus on very specific type of products.

Your real question should be how to start a new site and make it successful.

If you acquire the product and test then review it you do not need users to give you details as you would already have them.

What motivation would people have to put their reviews on your site after you already reviewed it?

You would likely have better results if you focused on one type of product and did them better than competing sites. But still you will be competing against bigger better established sites.

Copyright has no bearing if you do your own reviews. You would need to see an IP lawyer to ensure you do not have problems should other people put comments or reviews on your site.