With an introduction by

Question

This was originally a part of my question about partnering with a website, but I think it's separate enough to deserve its own post:

Many books are published with an introduction by a better-known author, or academic, or public figure, whose name on the cover helps sell the book. I assume in most cases all the arrangements are handled by the publisher. But what if you want to or are able to arrange the introduction yourself? Is the introducer a co-author? Do they get a percentage of royalties? Are they paid a flat fee? Or do they typically do it out of the goodness of their hearts?

Answer 1

At my publishing company, we would ask well-known preachers to read our book then write something for the introduction or just a review for the back cover. I don't believe any of them were paid, but seeing as they were friends of my boss and ultimately not in it for the money, that would be why.

I would offer them a flat fee if they are someone you personally are able to contact. If it's someone who is well known—like JK Rowling for instance–they may end up wanting a small percentage.

Ultimately it differs per individual and you'll need to work it out with them.

Hope this helps some!