For leptons, yes, the full mass. (For quarks just the current mass, while QCD blows that up to a huge constituent mass, through chiral symmetry breaking, for light quarks; leave this aside for now.)
The muon couples 200 times more strongly to the Higgs than the electron does.
In your text, the EW gauge-invariant terms in the lagrangian responsible for such masses are
$$
-y_e \overline{ \begin{pmatrix} \nu_{eL} \\ e_L \end{pmatrix} } \cdot \begin{pmatrix} 0 \\ \frac{h+v}{\sqrt 2} \end{pmatrix} ~e_R -y_μ \overline{ \begin{pmatrix} \nu_{μL} \\ μ_L \end{pmatrix} } \cdot \begin{pmatrix} 0 \\ \frac{h+v}{\sqrt 2} \end{pmatrix} ~μ_R+\hbox{h.c.},
$$
where the Yukawa couplings, $y_e\sim \sqrt{2} m_e/v\sim 3~10^{-6}$ and $y_μ \sim \sqrt{2} m_μ /v\sim 6~ 10^{-4}$, are dimensionless constants yielding these masses out of a common Higgs v.e.v., retrofitted to their experimental values.
There is no half-decent explanation for them, so, conceptually, they came out of a hat.
Theorists have been striving for over a generation to understand them.