If I have a simple scalar theory
$$ \mathcal{L}(\phi) = \frac{1}{2} (\partial_\mu \phi)^2 - V(\phi), $$
the effective potential $V_{eff}$, derived from $Z\rightarrow W \rightarrow \Gamma \rightarrow V_{eff}$, has at tree-level precisely the same formula of the potential $V(\phi)$. I guess this makes sense, or they would've chosen a different name.
I can't find an answer to the question: is this always the case, at tree-level? Why or why not? If so, is there a motivation/intuition for this?
Addendum: the question linked in the comment only partially answers my questions. I don't understand where the kinetic term goes, nor how the integral in $S=\int\mathcal{L}$ does not play any role.