Here is my take on your question. I might come back to it when I have more time hence the square brackets at the end. I address the answer at the level of an enthusiast who is not technically minded, but have tried not to hide difficulties.
Your question implicitly contains two rather different questions:
Why is string phenomenology (the study of the relation between string theory and the real world) in such a primitive state at the moment that it mainly is interested in the questions: can the standard model be embedded in a string theory; can string theory give rise to a universe with (at least what appears to be) a positive cosmological constant; in other words is the idea of string phenomenology even viable, sweeping aside practical experiments?
Why does virtually every theoretical physics faculty contain people who routinely employ string theoretic methods?
I get the sense that your interest is probably in (1), but let me begin with a few words about the difference between these two points. There are two broad ways in which one can do physics. You can either perform an experiment and subsequently develop a corresponding theory to explain the results. Or you can try to understand the structure of known physical theories, exploring how fixed this structure is and what happens when you change some aspects. (In reality, physics often develops pretty randomly, rarely fitting the idea of 'experiment then explain', which is why there are so many books on the history and philosophy of physics).
In high energy physics, the current state-of-the-art theory is the standard model (SM). It is an example of a quantum field theory (QFT). As exposited in the previous paragraph, there are two broad approaches to research related to the SM: either build a large accelerator to investigate whether new physics exists beyond the standard model, or study quantum field theories more abstractly to try to understand them better - perhaps this will bring more understanding to the SM as a particular case, providing perhaps a new idea for an experiment, or allowing new predictions to be made. Physicists often say that they don't even really know what a QFT is! A prototypical example of this second approach is the study of quantum chromodynamics (QCD), which is badly understood in a certain 'strong coupling' regime. It turns out that all QFTs have the same kind of difficulty, so it seems sensible to study simpler QFTs with the hope that you might have more success which will be transferrable to QCD.
In practice, for most physicists, string theory is used as an umbrella term encapsulating an absolutely enormous framework of interlinked ideas and methods which have links to string theory. Many physicists don't 'accept' or 'reject' string theory - they routinely borrow such ideas for their own purposes. It is worth noting that many of the major theoretical advances in physics in the last couple of decades have arisen in such a way, benefitting enormously from string theory, ranging from supergravity and supersymmetry, supersymmetry breaking, non-commutative geometry, geometric engineering, non-Lagrangian theories, extra dimensions, holography, generalized symmetries, various aspects of cosmology, UV/IR mixing, the swampland program, to many more depending on your preference. Because string theory is a theory of quantum gravity, and is widely believed to be the only such theory which really is viable, calculable and which provides fresh ideas for QFT, one can also use it to learn about or at least suggest ideas for general quantum gravity theories. All of this constitutes one of the largest research programs in physics ever, providing continuing successes. In many cases, one is only scratching the surface, and this entire breeding ground is likely to continue giving a lot more, at least this is what most physicists who work in the area feel. This is some rather wordy answer to 2. above.
As for 1. I agree string phenomenology is in a very primitive state right now, but there are many people working hard to try to improve it! The basic problem it has is likely to be shared by any theory of quantum gravity: the scale where quantum gravity must take over is $\Lambda_{pl} \sim 1/M_{pl}$ which is of the order $10^{19}$ GeV. To get an idea of the enormity of this number, note that the standard model is tested up to energies of around $\Lambda_{SM} \sim 10^{4}$ GeV. Thus, unless by some miracle the quantum gravity theory steps in a lot earlier, most QG predictions at CERN energies will differ from the SM by factors of $\Lambda_{SM}/\Lambda_{pl} \sim 10^{-15}$, which is probably not testable, or at least no one has an idea of such an experiment at the moment. Any string theory is a physical theory and so does of course make predictions, but they will typically suffer from this problem. With the recent advances in cosmology experiments, there may be some hope of probing quantum gravity in the not too far future, but time will tell.
The other problem string phenomenology has is that string theory appears to have an enormous landscape of vacua. It is worth pointing out that this space of vacua, despite all claims about its enormity, has measure zero compared with the space of all QFTs. The current swampland program is an excellent idea to try and understand precisely which QFTs cannot come from a string theory (or in the stronger form of the program, which QFTs cannot come from any theory of quantum gravity). Actually, it is even worse: there are other string theories like sub and supercritical string theory which are so difficult to study that they are rarely discussed at all, but are logical. In some sense, you should think of string theory has a framework like QFT - it provides many possible candidate theories/vacua, and your task is to find one which matches on to reality. The major difficulty is sorting through this landscape - it is not even clear whether the SM is contained in it. A good deal of string phenomenology is related to this question, with modern machine learning methods becoming increasingly important. Once one has found a string theory vacuum which could potentially contain the SM and also a physically sensible cosmology, the task would then be to try to be more creative in coming up with ways to test it.
[to put in: an example scattering amplitude to show the scales where QG is important? Polchinski reference? Add SM Lagrangian with higher order operators]