I know one can get the Fermi theory of weak interactions as a low energy effective theory of the electroweak interaction by writing down Feynman amplitudes for weak decay processes, noting that $\tfrac{1}{p^2-M_W^2}\approx-\tfrac{1}{M_W^2}$ for small momenta $p^2\ll M_W^2$, and then identifying the new effective coupling $\tfrac{g^2}{M_W^2}\sim G_F$ (up to some conventional factors like $\sqrt{2}$ that I don't precisely recall).
I know a bit about string theory and supergravity and I've always heard that supergravity is a low energy effective theory for superstring theory, so I was wondering how that comes about? Is it a similar process or something totally different?