Let me first link to an article of the authors of the Karlsruher Physikkurs (KPK), where they justify their belief that entropy corresponds better to what people intuitively think of as 'heat'.
Herrmann, Pohlig, Which Physical Quantity Deserves the Name “Quantity of Heat”?
Concerning the accepted answer and the rubber band example: it seems to me like that's not a good rebuttal of the KPK's claim. From the KPK's perspective, it might be explained like this (please correct me if I get the physics wrong or if I got the KPK intrepetation wrong): The process is reversible to a good approximation; hence, entropy is conserved and only moved in and out of the band. When the band is stretched between our lips, entropy moves out into our lips, which we perceive by our lips getting warmer; when it is relaxed, entropy from our lips goes back into the band, hence we feel the cooling. This fits well with a layperson's idea (and this is one of the KPK's claims) that heat might be something that's located somewhere in space and can be shifted around, hence is intuitively thought of as an extensive quantity. The same can't be said of the modern definition of heat, which is a process quantity.
To me, a more 'counterintuitive' example to challenge the KPK's claim is the irreversible process of placing a hot and cold body in thermal contact and letting them get to thermal equilibrium. Here, entropy is moved and generated, but I don't think a layperson would imagine that 'heat' (in whatever everyday sense) is being generated in this process.