First, recognize that cats have different scratching preferences. They can prefer particular materials, orientations, and locations. If you get a few scratchers and she doesn't use them, don't give up! Look for scratchers with different characteristics and give those a try.
You'll probably have the best success if you start with scratchers similar to what she's already scratching. If she's scratching the side of a couch, look for a vertical scratcher. If she's scratching the floor, look for a horizontal scratcher.
Place the scratcher near whatever else she has been scratching. You want to make it easy to transition to the scratcher, but she already has a habit of going to that location to scratch. If she still prefers the old spot (possible, since it has her scent!) you can cover it with sticky tape or plastic wrap.
Then, lightly dust the scratcher with catnip. Sometimes I'll also scratch my fingernails on it while the cat is nearby/watching. That makes a sound that will usually trigger them to come investigate what I'm doing.
Finally, do not ever yell at your cat for not using the scratcher. Some times people will physically move a cat to the 'correct' location, but I prefer not to do that (I'd get pretty annoyed if someone interrupted my stretch!). If your cat is not yet using the scratcher, take it as a challenge. Something is not yet right and I need a different scratcher to appeal to my cat!
Sometimes it can take awhile to figure out a cat's preferences. I had a cat who stubbornly scratched on an ottoman for months until we figured out that the posts we provided were not QUITE tall enough. Once we bought the tallest post we could find (which was taller than the ottoman), he switched to 90% scratching the post.