Principal UX Designer

I have 16+ yrs experience as Principal User Experience Designer in a variety of industries, B2C & B2B (desktop, mobile, tablet). I have a drive and passion for creating the best user experiences possible. I love the journey of discovery through iteration and have very high standards. With a relentless and unwavering focus on customer needs and problems to be solved my goal is to deeply understand those needs and skillfully negotiate them with business requirements and technical limitations.