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at what percentage above the cost price should you walk? prices fluctuate therefore? what should the end point be?

Kwadzo
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General reasons for investors for when to sell a stock:

  • The fundamentals have changed
  • Share price has risen dramatically and you think that the stock has become overvalued
  • You now believe that the purchase was a mistake
  • Tax loss harvesting
  • You need the money
  • You found a better opportunity
  • Your target price has been reached
  • To cut losses
  • Never

It's a somewhat different set of rules for a trader.

Bob Baerker
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