Yes, those instructions are fine to follow.
Go look in your engine bay. Identify the starter battery, and trace the fat cable from the negative terminal. It almost certainly goes to the chassis or engine block directly. That shows the chassis is already being used as the negative side of the circuit.
Car wiring is classed as Ultra Low Voltage because it is below 50V and it is Direct Current. Your skin is higher resistance and will not permit a shock - test by touching the positive and negative terminals of the starter battery with your clean dry skin.
Home wiring is 120 or 240V and is Alternating Current and poses a shock hazard to accidental touches.
A lot of techniques transfer between the two, but many number don't. If you're uncomfortable doing anything, run it by us here in a question, or in [chat]
One thing you do need to consider is wire diameter, as it relates to current draw. This USB charger will be labelled to say how much current it provides.
A janky one might offer 1A of current at 5V over all ports combined so it will draw about half an amp at 12V.
By comparison, a laptop charger might offer 3A at 20V or 60W. There, the 12V demand will be 5A sustained at 12V.
So you need to use a wire gauge and fuse that are rated to carry that current at 12V.
A dedicated in-line fuse, mounted near to the battery means that if the converter fails then other accessories aren't affected.