In one of Paulster2's helpful answers, he mentions:
Usually when the brake pads get shallow, they start digging into the rotor and will cause all kinds of valleys and ridges. They may be large or small, but you'll definitely start seeing relief on the rotor surface (not always, but in a VAST majority of the cases).
Why is this?
Obviously, if brake pads get really, really low, the brake calipers will start to hit the disc rotors, causing extensive grooving. But I don't think that's what Paulster2 is talking about. I think he's talking about the actual brake pads themselves causing valleys and ridges (AKA grooves) when they get shallow.