In the The Animal Welfare (Licensing of Activities Involving Animals) (England) Regulations 2018 the requirements for dog breeding to be licensable are:
SCHEDULE1, PART 5
Breeding dogs
- Either or both of the following—
(a)breeding three or more litters of puppies in any 12-month period;
(b)breeding dogs and advertising a business of selling dogs.
Concerning 8 (b), is there a difference between advertising a product and advertising a business? From a pure english reading of this, one could say that an advert saying "Come buy a puppy from a specific litter ready at date X from location Y" is advertising a product but "Come buy a puppy from location Y, we have the best puppies" is advertising a business, but this seems a pretty fine line on which to base the licensability of activities upon.
How should this wording be interpreted in respect of how one could advertise the availability of puppies without requiring one to get a licence?