The average hourly rate for legal services in Florida according to Statista was very close to 300 USD between 2020 and 2023. This does not reflect the price of any case though.
The Clio Legal Trends Report delivered very similar numbers and claims that in 2024 the average legal representation in Florida cost 328 USD per hour. However, that is the grand average over all types of cases and billing items, as shown below. As one of the large software suppliers for legal billing software, the Clio report seems to be based on what their customers (or a subset of them) bill for certain items, though the numbers that appear on the bill can vary widely, depending on who is included in the sample size.
One of the most relevant cost factors is the expertise of a lawyer when it comes to pricing: Where a beginning lawyer might bill much less than the average market rate (or is only able to bill far less than the ~80% of the hours worked as billable), a very prestigious law firm or partnership can bill their customers 1000 USD/hour or more. This number stems from the average 961 USD/hour that LegalDive cites from the 2024 Brightflag Report on the Am Law 100®, a direct competitor to Clio. The AM Law 100 is the ranking of the 100 largest law companies, so is more the "cream of the crop" than the average, though also a good indicator for how wide the field is.
Do note that there's also, an increasing number of legal services that don't bill by the hour (and thus the complexity of the matter) but price a flat rate for specific services, and others work on contingency.
Florida average prices 2024
Taking the average of all lawyers that practice in Florida in a certain field is listed as follows in the Clio Legal Trends Report 2024: Elder Law was the most expensive item listed with 520 USD per hour, followed by Immigration (453 USD/h), Trusts (422 USD/h), Will and Estates (420 USD/h) and Intellectual property (419 USD/h). On the other end of the spectrum, Juvenile cases are billed at less than 89 USD/hour.
Local Price Divergence
But, those averages are not the sole reason for pricing and only depict the average rates over the whole state. As ohwilleke points out, different towns might have different pricing, based on the availability of legal counsel to the general population and the cost of living in the area. In general, a Miami lawyer will have a higher rate than someone in Midway Florida.
Billed pricing is not just the wages!
While the ABA points to the Bureau of Labor statistics, indicating that the average lawyer is paid a salary of 87.51 USD over all the USA, and 70.83 USD in Florida on average, those wages only make one part of the costs a client pays for their legal representation: the lawyer's office is not free, they might have a secretary that they can't put on the billing and neither can they charge the client directly for their billing systems, and legal research services such as Westlaw are pricy: According to a reddit user, a westlaw subscription can be more than 1000 USD a month!
Conclusion
Depending on the area and specialty of the lawyer, as well as the expertise, 400 USD/hour billable is between "pricy" and "not out of the ordinary."