Company X is an online betting app for Football (soccer). They want to advertise on twitter or facebook for upcoming matches between certain football clubs and tell their users that they can start to place their bets for that match.
Is company X allowed to use the logos and names of these clubs for this advertisement?
Logos and (trademarked) names are under the trademark law.
First of all it may not be misconstrued that the club(s) endorses the betting site (unless they actually do but that should have some contract backing that up). Some clubs may not be content that their logo is used in an add for gambling.
On the betting page itself or in a list with matches to bet on. Then it would be nominative use. As it would be used as a way to identify the trademarked club rather than an endorsement of that club.
Safest way to go about it is to approach each club (or an organization that is allowed to sub-license these rights) and acquire a license to use the trademark for this purpose.
It largely depends on the jurisdiction and the way in which the logos are used. A trademark refers to a product. If X uses Y's trademark logo in such a manner that it does not imply X is selling Y's product or Y is endorsing X's product, that would be a factor for non-infringement.
