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We are currently in the process of creating a service that records video (in this case in a non-profit tennis court) of the people at the location practicing and/or playing. This is not meant for or used in any way for security or surveillance purposes but the videos are meant to be sold back to the person/people playing or training. This would make for much higher quality video than simply having a friend record your game with their smartphone and wouldn't even need a friend to be there.

We have the owners permission to set up cameras. The question is: how legal is this?

We are in Sweden.

Boomer
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According to this article, the Malmö Administrative District Court found that the intent of the user is immaterial to whether a camera is being used for surveillance, so even if that is not why you are doing this, it counts legally as "surveillance". The law requires a permit from the länsstyrelse (county? government), according to the Kameraövervakningslag (2013:460) (article 8 states the requirement for permit, art. 16 tells you who to apply to). I believe that a tennis court would be considered a "public place", even if privately owned. Art. 17 tells you what goes into an application (there is probably a form), and art. 18 says that the kommun gets to weigh in. Presumably it would be critical to have a consent form signed before any recording happens, and you would include that in the application.

user6726
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