Typically they have hotter-running tungsten filaments in order to output more light in the UV part of the spectrum, resulting in shorter life such as 500 hours.
That one claims 1000 hours typical life, which is a trade-off between output and life. As you can see (image from Wikipedia) unless the filament runs quite hot you don't get much of the total output in the UV part of the spectrum (like < 400nm):

The glass envelope is likely different as well, to permit better transmission of UV light that would be blocked by a conventional glass. Wood's Glass is one possibility. Higher power UV discharge lamps may use quartz glass.
glow wire... it's called afilament– jsotola Oct 23 '23 at 23:21