For a reliable product it is very important, but it's a complicated topic.
You need to read up and understand the application of Arrhenius Law (aka Arrhenius Equation) to this.
Note that this is an empirical formula and each manufacturer interprets it differently, with varying coefficients for each parameter in their aging estimations.
Capacitor lifespan is related to the fact that Aluminium 'wet' capacitors are all of mechanical, electrical and chemical in nature.
The failure modes are mostly caused by chemical material degradation over time, through effects such as migration, oxidation and leakage.
This paper by Dr. Arne Albertsen of JIANGHAI EUROPE GmbH is one I have referred to many times.
An 'hours' rating of 1000hr @ 70C does not mean that at 1001 hours it will blow up. It just means that at 70C together with a specified voltage and ripple current for 100% of that duration it will have a much higher mean time before failure, MTBF.
If you push all the parameters to their limits a capacitor can fail much sooner.
The manufactures get these numbers by testing a large sample of product for a long time with elevated parameters and extrapolating to where the failure rate is acceptable.
The fundamental issue is the careful selection of materials for their physical properties and chemical interactions combined with the care during the design and production life cycles of the product.
A cheap, short lived capacitor will have less time and money spent on it's design and manufacture.
An expensive, long lived capacitor will have gone through much more design, test, material selection and quality control during manufacture.