On my Ubuntu 14.05.5, the "banner", or Message-Of-The-Day (motd) is produced through running a bunch of scripts. You could add yours to this process. Begin by reading man update-motd, which says, in part:
NAME
update-motd - dynamic MOTD generation
SYNOPSIS
/etc/update-motd.d/*
DESCRIPTION
UNIX/Linux system adminstrators often communicate important information
to console and remote users by maintaining text in the file /etc/motd,
which is displayed by the pam_motd(8) module on interactive shell
logins.
Traditionally, this file is static text, typically installed by the
distribution and only updated on release upgrades, or overwritten by
the local administrator with pertinent information.
Ubuntu introduced the update-motd framework, by which the motd(5) is
dynamically assembled from a collection of scripts at login.