Interpersonal relationships

These advertisements offer humourous, yet insightful scenarios depicting the messy complexity of human relationships.

1. Vodafone Aeroplane Ad
2. Last Rolo
3. Blind Date
4. Toy Boy (Hyundai Car Ad)

What socio-psychological principles are evident in each?

1. Argyle, M. (1992). Social relationships. In M. Argyle (1992). The social psychology of everyday life (Ch3, pp. 38 - 71). Routledge: London.
2. Baumeister, R. F., & Bushman, B. J. (2008). Social psychology and human nature (1st ed.) Belmont, CA: Thomson Wadsworth.
3. Gladwell, M. (2005). The theory of thin slices: How a little bit of knowledge goes a long way (Gottman's relationship studies) (pp. 18-34). In M. Gladwell (2005). Blink: The power of thinking without thinking. London: Allen Lane. An excerpt of this exists here: http://contemporarylit.about.com/od/firstchapters/a/blinkExcerpt.htm

• Have a Happy Relationship

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