If you would've bought it in its current state, then keep it.
If you absolutely wouldn't have bought it in its current state, then sell it.
For anything in between, use your best judgement to determine how the stock will behave going forward.
Of course you should also take into account any applicable fees. Fees might make keeping it a more attractive option, but you shouldn't let it sway you too much in that direction - any significant drop in the stock price should make negligible the fee you would've paid to sell it earlier.
The future value of a stock is (generally) not dependent on whether or not you bought some of that stock, so the fact that you bought some shouldn't really affect your analysis of that stock and whether you think it's a good or bad investment.
You've already lost the money.
Your subconscious may argue that you hang on to it as to not accept the loss, but that's not sound reasoning - the loss already happened, the past is behind us and nothing will bring that money back. Yes, maybe the stock will climb again (or maybe it won't), but that's independent of the money you've already lost - you could get a similar gain by taking the money out and putting it somewhere else (minus any fees).
Myth: What goes down must come up
The price of a stock could very well just keep falling, or remain fairly stable. There's no rule that says the price of any given stock must recover. It's generally expected that the stock market as a whole will recover, but that doesn't necessarily hold for any given stock.
If you decide to sell, there's of course a chance the price skyrockets right afterwards, and that won't feel great, but then neither will hanging on to a bad stock for way too long.
The fact that you have this question might indicate that you need to do some reading up on finance and stock trading before you start (or continue) trading individual stocks with real money. Stock trading is hard - there are plenty of things you need to know to be good at it (even if some people who know very little get lucky). Reading up on finance could also help you manage your money better in general.