I'm using Ubuntu 13.04 and I have ASUS X550V laptop. This is my rfkill list:
0: asus-wlan: Wireless LAN
    Soft blocked: no
    Hard blocked: no
1: asus-bluetooth: Bluetooth
    Soft blocked: no
    Hard blocked: no
2: phy0: Wireless LAN
    Soft blocked: no
    Hard blocked: yes
3: hci0: Bluetooth
    Soft blocked: no
    Hard blocked: no
Before you start going: Hey, just turn on your hardware switch, dummy... my hardware switch is Fn + F2 and it works perfectly fine on my Windows boot. But, on my Ubuntu boot it does nothing... All the other Fn + F_ combos work (turn off the touchpad, screen turn off, screen brightness, sound) and they give some kind of visual indicator when I press it.
My lshw log:
*-network DISABLED
                description: Wireless interface
                product: AR9485 Wireless Network Adapter
                vendor: Atheros Communications Inc.
                physical id: 0
                bus info: pci@0000:03:00.0
                logical name: wlan0
                version: 01
                serial: 24:0a:64:28:b4:25
                width: 64 bits
                clock: 33MHz
                capabilities: pm msi pciexpress bus_master cap_list rom ethernet physical wireless
                configuration: broadcast=yes driver=ath9k driverversion=3.8.0-19-generic firmware=N/A latency=0 link=no multicast=yes wireless=IEEE 802.11bgn
                resources: irq:17 memory:f7900000-f797ffff memory:f7980000-f798ffff
 
     
     
     
     
     
    